How Suppli's digital credit teammate gets Capital Forest Products paid 15% faster.

Overview

Since 1981, Capital Forest Products has been a 100% employee-owned wholesale distributor of cedar shakes and shingles, roofing, siding, lumber, fencing, and flooring, running two sales offices and multiple East Coast distribution warehouses out of its Annapolis, Maryland headquarters.

An AR process built for a smaller book

CFP consistently runs eight figures of open AR across its dealer network, a book that has grown well beyond what their AR process was built for. The team kept it running through sheer discipline: every payment posted by hand, 2 to 3 hours a day of staff time before any actual credit or collections work started.

ACH visibility didn't exist, so the team relied on screenshots and customer trust to confirm what had been paid. Credit card payments only happened during business hours, and collections follow-up was one customer at a time.

CFP wanted their credit staff spending that time on judgment calls, not data entry, and wanted a real-time, centralized view of AR health instead of spreadsheets pulled from their ERP.

What changed with Suppli

CFP launched Suppli's digital teammate in July 2025. Implementation took 48 days start to finish.

Now Suppli's risk monitoring and automated collections cadence flag at-risk accounts before they age into serious delinquency. Instead of collections being a phone-and-email grind, one customer at a time, Suppli's digital credit teammate communicates with customers proactively — helping them stay on top of upcoming due dates and consistently working past due accounts. Touching the entire customer list takes minutes, not hours.

Customers pay 24/7, and every payment syncs into CFP's ERP touch-free. Finance has real-time visibility of all incoming cash, including from the moment an ACH payment is initiated. And credit staff now spend their time on judgment calls instead of sending manual emails and building one-off Excel reports.